Start strong or start losing: Rethink your onboarding A new hire sits through a generic orientation, fills out forms, receives a company t-shirt, and gets introduced to their team. Then they wait. And wait. Weeks pass, and no real responsibilities are assigned. No feedback is given. No connection to purpose
If you don’t build career paths for your employees, someone else will Here’s the uncomfortable truth: Your best employees are being recruited right now not because they are unhappy, but because they don’t see what’s next with you. In 2025, career development is not just a “nice-to-have” anymore. It’s one
Want to keep your talent? Start thinking like a marketer You have built a solid brand. Your website looks great. Your product gets five-star reviews. Your customers are loyal. And yet your employees are leaving. Why? because you mastered marketing to the outside world but forgot the inside one. Your
Performative Perks vs. Real Retention: Choose wisely Every time a company unveils a new beanbag corner, smoothie bar, or Friday pizza ritual, an employee somewhere quietly updates their LinkedIn profile. Everyone likes a surprise brownie but mistaking perks for engagement is like mistaking frosting for cake. It’s not the substance.
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